:: Branding

So how do you go about creating your brand? Your brand is influenced by the experience that anyone who comes in contact with your products or services has. It is created by defining your "brand promise"—what your prospects should expect from working with you or using your product and how you will deliver on that promise. When developing and maintaining your brand, keep in mind that branding is all about perception. And it's really your customers' perception that matters. We can help you develop an unforgettable brand through savvy messaging, effective visuals and strategic marketing.

 

 

:: Marketing

Marketing is everything you do to place your product or service in the hands of potential customers. This requires researching your competition, understanding your USP (unique selling proposition), articulating the needs and/or wants of your end-user, determining the best strategy to get your product or service in front of them, and finally, influencing their decision to buy from you. Multicultural marketing requires a tailored approach. The one-size-fits-all approach is dying out as businesses and organizations learn to adapt to a world where cultural diversity increasingly dictates strategy. Contact us to find out how you can tap into largely untapped—but lucrative—culturally diverse markets. Read about how, in three months, we helped one client in the Caribbean increase his ROI by more than 40%.

 

 

:: Graphic Design

Once you've developed the right strategy and messaging, you need the right visuals to give it a face and get your customers' attention. As defined by the American Institute of Graphic Arts, "graphic design is a creative process that combines art and technology to communicate ideas." Give us your words and images and watch as we skillfully create powerful visual messages: whether in the form of a logo, brochure, web site, exhibit or event. But as they say, a picture is worth a thousands words—check out our portfolio to view what we've done for other clients.

 

 

:: Web & Interactive

You only have one chance to make a first impression and the web is often the first interaction a potential client or customer will have with your business or organization. Not only does it need to communicate your message clearly, but with the sea of online competition, it needs to engage your audience at first glance. But to develop an effective web site, there are a number of factors to take into consideration including purpose, functionality, content management systems, and how the site becomes integral to your overall marketing strategy. Check out the web sites we've designed for our clients that have successfully extended their brand online and engaged their audience.

 

 

:: Exhibit Design

Exhibit design is the ultimate in building a living, breathing brand. Exhibits are multi-sensory, environmental experiences that offer you the ability to engage your audience in a way like no other. So whether you need a permanent installation in a museum or office building, or a traveling exhibit, we can help you realize your vision in a way that moves people to action. See how we helped the Northern Virginia Urban League bring the story of the Freedom House Museum to life.

 

 

 

:: Events

If you're like many businesses and organizations, hosting events is an extension of your brand. And it's critical that when your customers and clients meet you face to face that their experience is one that cements their perception of you as a leader in your field. So whether it's logistics and planning or graphics and marketing that you need us to manage, we'll make sure to handle all the details for an exceptionally well-run, and well-attended event. Read about how we filled 1600 seats in only two weeks for one of our clients.

 

 

:: Social Media

If you're not already on the social media train, then it's time to jump on. Facebook, Twitter, YouTube, Flickr, blogging, and other SM tools are all fast-becoming marketing staples because of their extremely viral nature. Businesses are using social media marketing to engage in two-way conversations with their customers, while organizations have become savvy at using it for outreach and fundrasing. In fact, over the next year 80% of businesses and organizations will be increasing their investment in social media marketing.We've used these tools very effectively for our clients. In fact, we landed an international client through our effective use of social media. Read about it here.